Unique spaces for interesting businesses
Savvy retailers turning to historic buildings for space
By VANESSA CLARKE SHORTLEY
Staff Writer
Drive down Queen Street in downtown Kinston and it’s hard to miss Melanie and Jeff Mansfield’s photography studio. The business, called Portraiture by Melanie, is located in a grand building with an iconic silver dome, the former home of First Citizens Bank. For Melanie Mansfield, having a business in a space with a history was as important as having her business in an easily recognizable building.
“Well, we wanted something unique and the silver dome on top is very identifiable,” she said. “… We’re a unique photography studio and we needed the space to reflect that same spirit of uniqueness.” Adrian King, director of the Pride of Kinston, said there are several buildings downtown that have been converted into interesting business space — while many others have such a potential. He noted the old bank building now home to Mansfield’s business — along with several others — “just aches to be turned into condominiums.”
“We slowly but surely are re-doing a lot of downtown,” he said. It’s a revitalization that’s doing a lot for those businesses that chose to relocate or open in an historic location. According to Mansfield, who moved to the Queen Street location in January, “business pretty much tripled. At this point, right now we’re booked for our children and family portrait shoots until May of ‘09,” Mansfield said. “Up until this move, we were still booking weekly.”
Previously, the couple, who do weddings as well as portraits, worked out of an apartment in their backyard. Mansfield said moving the business off their property added a certain professionalism. Mansfield, who grew up in historic Natchez, Miss., said investing in and revitalizing a previously booming downtown is extremely important. In her hometown, she said people would just use their Saturdays to explore their own city. “I don’t think anything jolts an economy more than having a thriving downtown,” she said. “But unless you look like you’re thriving, people aren’t going to want to come here.”
And that’s just what organizations like King’s Pride of Kinston are trying to rectify. King said the CSS Neuse Information Center, a $3.5 million project just in the first phase, could bring that jolt Mansfield described. “That’s going to be, in a sense, as transformational for that area of Queen Street as Spirit (Aero-Systems) is for the whole region,” he said.
Melanie’s Note: Okay, so I grew up in Cleveland, MS and my DAD is in Natchez… but I was born there, moved away when I was almost three, and then lived there again my junior year in high school. It was just easier to say “where I grew up” than to explain all of that. I’m not denying Cleveland!